Taylor Snyder
A Creative Director/Art Director in advertising.
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Target Style

We created a style campaign for Target that celebrated the store’s unique experience, a place for fashion and just about everything else. “Happy Together” draws on pop culture troupes and pairs unlikely products together under a series of double entendres.

Happy

Together,

TargetStyle

 

Our style work was killing it for Target yet it didn’t have the halo effect of shopping total store that they hoped for. Happy Together celebrates the one stop shop’s unique, elevated product variety through playful double entendres and pop culture trends.

 

:60 Happy Together, TargetStyle

:15 Smoke & Mirrors

:15 Highs & Lows

ECD: Chris Shipman     CD: Mathieu Zarbatany & Jackie Meyer     AD: Taylor Snyder & Leilanni Todd      CW: Maud Deitch