Taylor Snyder
A Creative Director/Art Director in advertising.
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Target Grammys

Target challenged us to create a 3 minute, music-driven spot for one of the Grammy’s ad breaks. So we created a reinvention of the song, “It Takes Two” leveraging Lil Yachty, Carly Rae Jepsen, and Mike WiLL Made-It which played as we showed a fantastical dance through a Target store shot by Roman Coppola.

Target +

Grammys

It Takes Two

 

Target had a simple ask: Fill a Grammy’s ad break with an unignorable spot that kept them top of mind as a music destination. So we created a reinvention of the song, It Takes Two leveraging Lil Yachty and Carly Rae Jepsen which played out as a music video in a stylized store shot by Roman Coppola.

 

3:00 It Takes Two

Behind the Scenes

:15 Teaser

ECD: Michael Kaye     CD: Mathieu Zarbatany     AD: Taylor Snyder, Leilanni Todd & Tanner Shea   CW: Maud Deitch & Will Sawyer     Director: Roman Coppola