Taylor Snyder
A Creative Director/Art Director in advertising.
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Target Grammys

In 2016, Target challenged us to create the third in a series of full ad break spots that run during the Grammys. This year was different because there was no specific artist to promote. So we created a reinvention of the song, “It Takes Two” to align with Target’s new campaign of bringing unexpected items together for a unique experience. We leveraged Lil Yachty, Carly Rae Jepsen, and Mike WiLL Made-It to create the track which played as we showed a fantastical dance through a Target store shot by Roman Coppola.

Target

Grammys

It Takes Two

 

3:00 TV - It Takes Two

Video - Behind the Scenes

Video - Teaser

ECD: Michael Kaye     CD: Mathieu Zarbatany     AD: Taylor Snyder, Leilanni Todd & Tanner Shea   CW: Maud Deitch & Will Sawyer     Director: Roman Coppola