Target Grammys
Target challenged us to create a 3 minute, music-driven spot for one of the Grammy’s ad breaks. So we created a reinvention of the song, “It Takes Two” leveraging Lil Yachty, Carly Rae Jepsen, and Mike WiLL Made-It which played as we showed a fantastical dance through a Target store shot by Roman Coppola.
Target +
Grammys
It Takes Two
Target had a simple ask: Fill a Grammy’s ad break with an unignorable spot that kept them top of mind as a music destination. So we created a reinvention of the song, It Takes Two leveraging Lil Yachty and Carly Rae Jepsen which played out as a music video in a stylized store shot by Roman Coppola.
3:00 It Takes Two
Behind the Scenes
:15 Teaser
ECD: Michael Kaye CD: Mathieu Zarbatany AD: Taylor Snyder, Leilanni Todd & Tanner Shea CW: Maud Deitch & Will Sawyer Director: Roman Coppola