Taylor Snyder
A Creative Director/Art Director in advertising.
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Hormel Chili Cheese Flavored Beer

To breakthrough the Super Bowl ad noise with limited budget we combined people two favorite football snacks, dip and beer. We partnered with beloved brewer Modist to craft this limited drink that we sold leading up to the big game to remind people to snack on our delicious dip.

Hormel

Chili Cheese

Flavored Beer

 

Nothing goes better with chili cheese dip than beer but, how do can you hold dip, beer, AND a remote? With a Super Bowl budget of $150k we developed a limited edition brew with Modist to keep our dip top of mind through 799 million earned impressions.

 

:40 PR Video - Dips N’ Sips

Case Study - Chili Cheese Beer

Package Design & PR Kit

CCO: Laura Fegley     CD: Taylor Snyder     ACD/CW: Matt Cermak     AD: Tabitha Evans     CW: Sheila Eastman     Design: Ian McCallister