Taylor Snyder
A Creative Director/Art Director in advertising.
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Propel

In 2015, Propel wanted us to reposition the brand to encompass their full portfolio of electrolyte waters including their new flavorless option. So we tapped into the “runners high” joyful feeling, the current fitness fashion aesthetic, and the colors of the portfolio’s flavors to create a distinctive look that stood apart from the black and white grit of the rest of the fitness category.

Propel

Fitness

Water

 

:30 TV - Made To Move

Print

Photo Art Direction - Click/Tap to View Large

ECD: Chris Lange     CD: Dave Bullen     AD: Taylor Snyder & Amanda Clark     CW: Gil Muinos     Director: Gentleman Scholar     Photographer: JUCO