Taylor Snyder
A Creative Director/Art Director in advertising.
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Propel

We repositioned the brand to encompass Propel’s full portfolio including their new flavorless option. We tapped into that “runners high” feeling to create a distinctively joyful look bursting with color that stood apart from the black and white grit of the rest of the category.

Propel

Made To Move

 

Propel was getting lost in the sea of sameness in the fitness category using gritty, black & white, butch creative. We tapped into that runners high feeling of joy to create a uniquely art directed campaign bursting with color and uplifting, pop culture phrases.

 

:30 Made To Move

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ECD: Chris Lange     CD: Dave Bullen     AD: Taylor Snyder & Amanda Clark     CW: Gil Muinos     Director: Gentleman Scholar     Photographer: JUCO