Taylor Snyder
A Creative Director/Art Director in advertising.
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Better In Every Sense

We launched a repositioning campaign for the premium grocery chain Lunds & Byerlys with an emphasis on their vast difference in quality of meat, produce, and spices. We did this through creating the tagline, "Better in Every Sense" paired with a campaign that tells the quality story through the five senses.

Lunds & Byerlys Grocery

Better In

Every Sense

 

The local premium grocer was losing market share to low cost retailers. So we called a spade a spade with the tagline Better In Every Sense and a campaign that leverages visceral shots to trigger consumers’ five senses showcasing the chain’s incredible quality.

 

:30 TV - Better In Every Sense

:15 Social - Mushrooms & Thyme

 

Social - Click/Tap to Read Copy

 

OOH

 

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CCO: Matt Burgess     CD: Taylor Snyder     AD: Nicole Custer     CW: Harry deGrood     TV Directors: Les Garcons