Taylor Snyder
A Creative Director/Art Director in advertising.
Ears_sloqw.gif

Better In Every Sense

We launched a repositioning campaign for the premium grocery chain Lunds & Byerlys with an emphasis on their vast difference in quality of meat, produce, and spices. We did this through creating the tagline, "Better in Every Sense" paired with a campaign that tells the quality story through the five senses.

Lunds & Byerlys

Better In

Every Sense

 

The premium grocer, L&B, was losing market share to low cost retailers. So we called a spade a spade with the tagline Better In Every Sense. Our campaign mimics consumers’ five senses to showcase the grocery chain’s superior product quality. Plus it’s MN nice at its finest.

 

:30 Better In Every Sense

Case Study Better In Every Sense

:15 Thyme

:15 Mushrooms

 

Social - Tap/Click to Read Copy

 

OOH

 

Print

CCO: Matt Burgess     CD: Taylor Snyder     AD: Nicole Custer     CW: Harry deGrood     TV Directors: Les Garcons