Better In Every Sense
We launched a repositioning campaign for the premium grocery chain Lunds & Byerlys with an emphasis on their vast difference in quality of meat, produce, and spices. We did this through creating the tagline, "Better in Every Sense" paired with a campaign that tells the quality story through the five senses.
Lunds & Byerlys
Better In
Every Sense
The premium grocer, L&B, was losing market share to low cost retailers. So we called a spade a spade with the tagline Better In Every Sense. Our campaign mimics consumers’ five senses to showcase the grocery chain’s superior product quality. Plus it’s MN nice at its finest.
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Case Study Better In Every Sense
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OOH
CCO: Matt Burgess CD: Taylor Snyder AD: Nicole Custer CW: Harry deGrood TV Directors: Les Garcons