Taylor Snyder
A Creative Director/Art Director in advertising.
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Arbys

In 2014 at Fallon, my creative partner and I created Arby's relaunch advertising campaign, We Have the Meats. It was the biggest shift for the brand garnering numerous pop culture references, free public relations, and a dramatic rise in sales. It inspired others in the fast food industry to mimic our look and tone of voice for a period of time.

Arbys

Rebrand

 

:30 TV - We Have The Meats

:60 TV - We Have The Meats

:15 TV - Angus Steak

:15 TV - Smoked Brisket

:15 TV - Mega Meat Stacks

Meat-y Posters

Local Market Food Truck

CCO: Jeff Kling     CD: Josh Combs     AD: Taylor Snyder & Chris Howe     CW: Charlie Wolff & Chris Martin