Taylor Snyder
A Creative Director/Art Director in advertising.
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Arbys

In 2014, my creative partner and I created Arby's relaunch advertising campaign, “We Have the Meats.” It was the biggest shift for the brand garnering numerous pop culture references, free public relations, and a dramatic rise in sales.

Arby’s

We Have

The Meats

 

In 2014, Arby’s was faced with dropping sales because they were seen solely as a roast beef shop. To increase consideration we created We Have the Meats, repositioning them as a destination for meat lovers. Our launch campaign garnered numerous pop culture references and an immediate 20+% jump in sales.

 

:30 We Have The Meats: Fear Not The Meats

:15 Smoked Brisket

:15 Angus Steak

:15 Turkey

:15 Bacon

:60 We Have The Meats: This Is Meatcraft

:30 Mega Meat Stacks: Meat Limit

Meat-y Posters

Local Market: Arby’s Food Truck

CCO: Jeff Kling     CD: Josh Combs     AD: Taylor Snyder & Chris Howe     CW: Charlie Wolff & Chris Martin