Taylor Snyder
A Creative Director/Art Director in advertising.
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Land O'Lakes @SXSW

In 2017, three of us put our heads together to dream up how a "butter brand" could show up at one of they country's largest tech conferences, SXSW. We created an immersive interactive gallery that tested viewers knowledge, opened their eyes to food hunger, taught them about emerging technology in our field, and, most importantly, got them interested in Land O'Lakes.

Land

O'Lakes

@SXSW

 

Case Study

SXSW Exhibit Exterior & Entry

360 Video "Lettuce Head" & Robotic Satellite Mapmaker

DNA Hacker & Feeding Hunger Phone Wall

Video of the 360 Degree Website

Video - Exhibit Promo

Video - Snapchat Ads

GCD: Mark Anderson     Design Director: Sam Soulek     ACD: Lee Hanson     AD: Taylor Snyder & Lydia Lee     CW: Danny Walsh & Tricia Cornell     Design: Cole Spiess & Clarissa Hernandez