Taylor Snyder
Creative Director / Art Director / Designer
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Land O'Lakes

Three of us dreamed up how a "butter brand" could show up at one of the country's largest tech conferences, SXSW. We created an immersive interactive gallery that tested viewers knowledge, opened their eyes to food hunger, and taught them about emerging technology at Land O'Lakes.

Land O'Lakes

The Food Effect

@SXSW

 

Land O’Lakes had a problem, no one in tech wanted to work for them because they were blinded by butter. The Food Effect at SXSW shifted perceptions by diving into the challenges and Land O’Lakes research of feeding a rapidly growing population.

 

Exhibit Exterior & Entry

Case Study Video

Interactive Installations: 360 Video "Lettuce Head" & Robotic Satellite Mapmaker

Interactive Installations: DNA Hacker & Feeding Hunger Phone Wall

Website: Video of the 360 Degree Experience

Snapchat Ads

GCD: Mark Anderson     DD: Sam Soulek     ACD: Lee Hanson     AD: Taylor Snyder & Lydia Lee     CW: Danny Walsh & Tricia Cornell     D: Cole Spiess & Clarissa Hernandez