Taylor Snyder
A Creative Director/Art Director in advertising.
mailbox.gif

Associated Bank

The regional Associated Bank challenged us to create a unique positioning for them. So we focused on the benefit of them being a local “big bank” by keeping all of the money invested with them working only in the neighborhoods that they operate in.

Associated Bank

Your Money

Works Here

 

Associated Bank had a goldilocks problem. They were too big to be a community bank but too small to have the features of a behemoth. So we leveraged their truth, your deposit with them puts your money to work in your town versus an unknown costal city. Plus I finally got to use pneumatic tubes in a campaign which was a win for me.

 

:30 Your Money Works Here: Invested in the Midwest

:30 Your Money Works Here: Community

Rebranding Design Inspiration

Direct Mail: Branch Relaunch Booklet

OOH: Billboards & Site Wraps

Print: Spreads, Posters, & Single Page

ECD: Laura Fegley     CD: Michelle Cherland     ACD/AD: Taylor Snyder     CW: Danny Walsh     D: Jacob Boie     Director: Freise Brothers     Photographer: Benjamin Muller