Target
Summer
Grocery
:30 TV - #HipHop
:30 TV - #SunsOutBunsOut
OOH Billboards
Newspaper Insert
CD: Chris Lange AD: Taylor Snyder, Crystal Jensen & Emily Taylor CW: Adam Ridgeway Director: Karim Charlebois-Zariffa
In 2015, when Target tasked us with marketing their grocery offering we leaned into the popular “#TargetRun” term used on social media at the time. We create a series of spots celebrating holiday seasons with unique hashtags that celebrated Targets products while stacking well with their #TargetRun social feed.