Taylor Snyder
A Creative Director/Art Director in advertising.
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Chili Cheese Keg

How do you stand out during the Super Bowl with a $200k budget? We did it by creating the world’s first 15 gallon keg of Hormel Chili Cheese dip and giving it away in a sweepstakes leading up to football’s big game day.

Tap Into Greatness

Chili Cheese Keg

 

How do you stand out during the Super Bowl with a $200k budget? We did it by inventing the world’s first self-heated, 15 gallon keg of Hormel Chili Cheese dip and giving it away in a sweepstakes leading up to the Super Bowl. The idea was shared so often it garnered 1.27 billion free impressions.

 

PR Promo Video - Tap Into Greatness

Social Gifs

Case Study - Chili Cheese Keg

Website & Social Post - Tap/Click to Play

CCO: Laura Fegley     CD: Taylor Snyder & JT Steinert     AD: Brit Ryan     CW: Matt Cermak