Hormel
Chili Cheese Keg
How do you stand out during the Super Bowl with a $200k budget? By inventing the world’s first self-heated, 15 gallon keg of cheese dip and giving it away in a sweepstakes. The idea was shared so often it garnered 1.27 billion free impressions. Plus, what a wild thing to work on for three months.
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CCO: Laura Fegley CD: Taylor Snyder & JT Steinert AD: Brit Ryan CW: Matt Cermak