A Creative Director/Art Director in advertising.
Chili Key Image.jpg

Hormel Chili Pour On

In 2022, to keep Hormel Chili top of mind during the peek snacking season of football, we created a trippy spot focused on the fight for the delicious chili cheese dip. Watch as arms grow, intertwine, and battle it out to get their hands to the dip first.


Hormel Chili

Pour On

 

:30 TV - Chili Cheese Hands

:06 TV - Vogue & Javier


PR Promo Video - Chili Cheese Keg

 

Case Study - Chili Cheese Keg


TikTok - Chili Lip-Sync-Along


CCO: Laura Fegley     CD: Taylor Snyder & JT Steinert     AD: Brit Ryan     CW: Matt Cermak     TV Director: Kinopravda