H&R Block
Get Your Billions
Back America
Americans hate tax season because of the money they pay in. So we rebranded this period as Refund Season and with the campaign Get Your Billions Back America we shifted the focus to the money they get back. We did that by showcasing massive stacks of cash that are just waiting for you to file a return. On a personal note, seeing prop stylists wrapping fake money in an empty warehouse made me feel like I was in some bizarre Breaking Bad universe.
:30 Get Your Billions Back America: Money Talks
:30 Get Your Billions Back America: Air Drop
:15 Get Your Billions Back America: Toe
CCO: Jeff Kling CD: Josh Combs AD: Taylor Snyder CW: Sarah Crist