Taylor Snyder
A Creative Director/Art Director in advertising.
guillotine.jpg

The Queen of Protein

In 2022, we needed to help lift category sales in turkey while marketing the differentiator of Jennie-O as the high quality protein of choice. So we created “The Queen of Protein” and a timeless queendom that weaves old school charm with modern amenities.

Jennie-O

The Queen

of Protein

 

:30 TV - Yard Games

:30 TV - Tuesday

:06 TV - Guillotine

Photo Art Direction

Social

CCO: Laura Fegley     CD: Taylor Snyder & JT Steinert     AD: Meghan Rongitsch     CW: Joanna Stubbins & Josh Gloe     Director: Rami Hachache