First
In 2018, Invisalign tasked us with creating a campaign and sub-brand around their first new product-line, Invisalign First. To market these aligners for young kids, we took to tapping into the bright colors and stylish aesthetic that kids are use to while balancing a tone of voice that would equally appeal to our target and their parents.
Invisalign
First
Launch
Photo Art Direction - Click/Tap to View Large
:15 Digital Video - Head Start
:15 Digital Video - Changing Smile
Social Posts - Click/Tap to Read Copy
ECD: Laura Fegley ACD: Michelle Cherland AD: Taylor Snyder CW: Eric Hansen Design: Diana Quenomoen Photographer: Stefano Azario